disruptive technology

disruptive technology
disruptive technology UK US noun [C] WORKPLACE
a new technology that completely changes the way things are done: »

A disruptive technology overturns a traditional business model, which makes it much harder for an established firm to embrace.

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He contends that so many new and disruptive technologies have emerged in the last few years that no company is immune to competition.


Financial and business terms. 2012.

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